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Customer Expectation  
  Customers expect to see you on the Internet. Many people (that's customers and potential customers) prefer to search for a company on the Internet rather than search their local Yellow Pages or newspaper.
 
To many, a business that is not on the Internet, for all intents and purposes, simply doesn't exist. If you cannot meet this expectation then they will go to someone else. If you have no web site you have no chance to compete.
 
 
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