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Cost
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A web site is very cost effective. While it
cannot replace your existing sales, advertising, retailing, customer support
and public relations efforts, it makes all these business functions more
effective. And though web site development is not without cost, the cost is
limited. However the reach of your web site is worldwide and 24 hours per day.
Publishing on the web is very inexpensive. Changing the information on your web
site is also fast and efficient, whereas changing printed material can be
costly and time consuming.
Compare the
cost of a small ad in a magazine (which is only available for a limited time)
or the cost of printing and mailing catalogues versus the cost of having a Web
site, which is available 24 hours a day. Your customers can have the current
information or price list for your goods or services at any time, just by
looking at the relevant page on your website.
In addition your site can include features that no printed
brochure or newspaper ad can offer, such as video and sound.
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