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Specialised
Markets |
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If you have a speciality product or
service and working within a limited geographic area then you may be wasting a
lot of money promoting your business to an audience that is largely
uninterested. Move to online advertising and promoting and, apart from removing
those geographic boundaries, you have access to the special interest groups
that are on the Internet for virtually any subject.
By
advertising exactly where your audience is, every penny you spend immediately
becomes more valuable. So when an enthusiast sees your advertisement or reads
about you on a message board, they go straight to your website. Never before
has attracting a specialised audience been so direct and
efficient.
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